November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Visit Oslo’s Ad Uses Reverse Psychology to Entice Tourists

Visit Oslo is wryly looking to inspire trips to Norway with an ad that starts with a local saying, “I wouldn’t come here, to be honest.” The film from Oslo-based agency NewsLab leans on irony and reverse psychology to complain about qualities that make the city remarkable. Halfdan, a 31-year-old Oslo native, questions if Oslo…
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