The ANA Says Advertisers Are Spending Way Less On MFA – But Programmatic Ain’t Fully Transparent Yet
One year ago, the Association of National Advertisers released the first part of its Programmatic Media Supply Chain Transparency Study....
Month: June 2024
Dunkin' is heavily promoting its line of iced drinks this summer by recruiting a wide range of talent as "Dunkin'Terns,"...
It’s hard to manage what you can’t measure. Which is why the WFA’s Global Alliance for Responsible Media (GARM) and...
Beauty and fashion publisher Refinery29 has named two new members to its executive team, part of a broader bid from...
The Trade Desk is planting the UID2 flag in another emerging media channel. Pandora is the first digital audio platform...
Oscar Mayer smokes its thick-cut bacon for 12 hours. To draw attention to that fact, the brand took an unusual...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is It All A Performance? Pinterest is the...
Current affairs title North & South has a new digital home on The Post, following a partnership with Stuff’s Masthead...
Carnival Cruise Line has selected TBWA\Chiat\Day New York as its creative agency of record, following a pitch process that was...
Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood...