U.S. advertising spending should grow 6.3% in 2024, according to a forecast released by Brian Wieser, an advertising industry analyst...
Month: June 2024
The rise of AI is rapidly changing the way agencies and marketers must approach media. Technology companies have developed AI...
Robin McDonnell, CEO of Phantom Billstickers, is currently in Hong Kong for the 2024 World Out of Home Congress. He...
The more new FAST channels there are, the harder it is for them to stand out to advertisers that have...
AUCKLAND, Today: Pressing On: the story of New Zealand newspapers, 1921-2000, Ian F. Grant’s second volume of NZ newspaper history,...
AUCKLAND, Today: Sling & Stone, the PR agency for innovative brands, has secured a competitive pitch to represent Domino’s Pizza...
Perplexity, a generative artificial intelligence startup with a $ 1 billion valuation and a big-swing mentality, launched its first paid...
Quantum Jump is getting on board with luxury motorhome and caravan manufacturer TrailLite to lead its marketing and creative work....
BENlabs, formerly Branded Entertainment Network, has cut half its staff and pulled the plug on CEO Ricky Ray Butler and...
SPO is moving from efficiency to curation to ranking the top 500 publishers. We talk through industry reactions to The...