December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

As Oracle Terminates Its Ad Business, Here’s How Customers Can Adapt

The news that Oracle plans to shutter its advertising business by the end of September has sent shock waves through the ad industry. Over the past decade, the company has spent billions of dollars investing in various layers of the ad industry, acquiring companies like Datalogix, Moat, Grapeshot and BlueKai. Oracle’s solutions, including its data […]

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