Healtheries revitalises the world of supplements

Healtheries is encouraging consumers to ‘Live Life in the Green’ with a new brand platform that brings a fresh take to the world of supplements.

Instead of using illness to promote wellness, the campaign, created by TBWA\NZ, wants people to be kind to themselves and take a positive view on their health.

Healtheries is part of Australasian health and wellness brand Vitaco. The new platform comes to life with an animated world created with production partner Panic Studios to bring joy to the world of supplements. 

“The category is pretty conventional with messaging that tends to frame health as a problem to overcome and a chore to complete,” says Shane Brandnick, Chief Creative Officer, TBWA\NZ. 

“Live Life in the Green brings a fresh, positive attitude to taking care of ourselves. The use of animation creates a joyful world and day thanks to Healtheries in a memorable way.”

“What TBWA\NZ has created here is fantastic. The optimism and positivity are fresh, the platform unique and execution distinctive,” says Head of Marketing at Vitaco, Simon Cheape.

“As the leader in supplements in both unit sales and brand equity, this work will help take this much loved 120-year-old New Zealand brand into the next stage of its growth.”

The platform will be launched with a brand 30” AV, OOH and shopper assets from June onwards followed by more executions across their immunity, sleep and boost products.

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