Programmatic

Hasbro Makes Big Play on Prime Video Ads With Play-Doh, Peppa Pig

Hasbro didn’t just toy with the idea of Prime Video’s new ad tier. An early adopter of Prime Video’s ad-supported inventory, the toy and entertainment company has seen significant success in the first months of 2024, according to a new Amazon Ads blog. Through campaigns for Peppa Pig and Play-Doh, the company has increased toy…
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