The 4A’s measurement committee, a working group for marketers and media buyers to discuss their opinions and concerns about video...
Prime
Vista Group’s leading film, cinema, and streaming guide Flicks has announced a new Premium Content Partnership with global streaming service...
Austin, Texas, is brimming with brand activity this week as South by Southwest (SXSW), the annual series of festivals and...
While Prime Video may not have had a Super Bowl spot, its marketing department has stayed busy. The streaming service...
Prime Video is playing with ads now, making it the latest entrant to the AVOD streaming wars. Consumers and advertisers...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Commerce Copycats The Wild Man Drinking Company (which...
Prime Video's ad tier is launching at the end of this month, and Amazon is negotiating with advertisers to make...
Amazon's Prime Video officially wrapped its second year as the exclusive streaming home for Thursday Night Football, finishing a year...
Ahead of its ad tier launch, layoffs are coming to Prime Video. Top line Today, Mike Hopkins, svp at Prime...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Panel Discussion Bad news for Nielsen: Another panel...