Anchora launches in NZ with top talent

AUCKLAND, Today: Anchora, a leading marketing technology company, has officially launched in New Zealand, appointing Romit Sinha as Regional Director.

Sinha, formerly the CTO of Proximity, brings extensive experience and leadership to the team. Sinha said, “I’ve been following Anchora’s impressive work and growth for some time now, and I’ve consistently heard great things about their approach and results.

“For New Zealand businesses, this means access to unparalleled Adobe expertise and strategic martech support that can significantly enhance their marketing efforts and business outcomes. I look forward to being part of the new Anchora team who will bring this level of service and innovation to New Zealand.”

“New Zealand offers a unique opportunity for Anchora to demonstrate our martech expertise and strategic approach.” – Luke Evans

Anchora has already worked with major New Zealand clients like Xero, Spark, and Auckland Airport. These partnerships have set the stage for Anchora’s increased investment in the region.

CEO Luke Evans commented, “New Zealand offers a unique opportunity for Anchora to demonstrate our martech expertise and strategic approach. By investing in local infrastructure and talent, and with Romit’s leadership, we are well-positioned to help clients succeed in this market.”

Evans added, “At a time many in the industry are downsizing, Anchora is growing. Our ability to attract and retain top talent speaks to the quality of our work and the positive culture we cultivate, which translates into market-leading results for our clients.”

Anchora’s expansion aims to support New Zealand businesses with advanced marketing technology and insights. The company also plans to grow into Southeast Asia and eventually the US market.