Rupert Price joins DDB Sydney as chief strategy officer

SYDNEY, Today: Rupert Price has been named the new Chief Strategy Officer at DDB Sydney, as announced by CEO Sheryl Marjoram.

With 25 years of experience in agencies across London and New Zealand, Price spent the last 12 years as DDB Group Aotearoa’s Chief Strategy Officer. Now, he’s bringing his expertise to Sydney.

During his time at DDB Group Aotearoa, Price played a key role in the agency’s success, earning numerous creative awards, including Cannes Gold Lions and a D&AD Black Pencil. In 2024, the agency won seven awards for clients like Samsung and Volkswagen at the Cannes Festival.

Price has also worked with Interbrand as Director of Strategy, Head of Planning at Ogilvy NZ and Ogilvy London, and Board Planning Director at Saatchi & Saatchi London.

“I couldn’t be happier to have Rupert joining the team. We’ve long been admirers of his impact and momentum across the Tasman and it’s always a special moment to be able to recruit much loved and respected DDB’ers within the network.” – Sheryl Marjoram

As DDB Sydney’s new Chief Strategy Officer, Price will lead the planning department, focusing on effectiveness through emotionally charged creativity for clients like Westpac, Volkswagen Group, and McDonald’s.

Sheryl Marjoram said, “I couldn’t be happier to have Rupert joining the team. We’ve long been admirers of his impact and momentum across the Tasman and it’s always a special moment to be able to recruit much loved and respected DDB’ers within the network. His passion, commitment and results speak for themselves and I can’t wait for everyone to see what’s next for DDB Sydney.”

Priya Patel, DDB Group New Zealand CEO, added, “We’re incredibly proud of the strategic powerhouse Rupert has built here and want to thank him for over a decade of incredible work. The team and I will miss him but we love the fact that he is only a short flight away.”

Price commented, “It was a tough decision to leave the agency I’ve called home for the last 12 years but the opportunity to work with the Sydney team to continue their trajectory was too good to pass up.”

Price will start his transition immediately, splitting his time between Sydney and New Zealand until the end of August. He will permanently take on the Sydney role from September 1st.