December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Musk’s Cannes Charm Offensive Falls Flat as Marketers Doubt X Brand Safety Improvements 

Elon Musk and his X leadership team still have a long way to go to lure advertisers back to the platform following the owner’s bid to smooth relations at the Cannes Lions Festival last month, six sources told ADWEEK. Musk dialed back on his 2023 provocative “go fuck yourself” comment to advertisers, explaining that X…
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