November 5, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why Vodafone Is Giving Out Grades For Its Creative

Why even bother with creative? The big ad platforms all auto-generate ads now. Most ad viewers watch for only a second or two. Influencers will produce content for you. In this environment, creative is either less important than ever or more important than ever. One way to get a handle on your brand creative is […]

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