November 13, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Ice Cream (Anti) Social: Oatly Crashes Big Dairy Event to Talk Climate Change

Oatly doesn’t mind getting the cold shoulder from Big Dairy. In fact, the brand provoked a frosty response–then relished in it–by crashing an ice cream social sponsored by the International Dairy Foods Association recently in Washington, D.C. Capturing sound bites and awkward interactions with attendees, an Oatly video crew tried to convince Capitol Hill denizens…
Adweek Feed