Retail media network Market Media has brought programmatic delivery to its instore advertising screens across The Warehouse and Noel Leeming stores.
A range of endemic and non-endemic brands are now able to buy space on Market Media screens using Vistar, Hivestack and The Trade Desk. It also allows more opportunities for personalisation, including time of day and geographic location.
“I’m excited to unlock the ability for our agency partners to be able to buy our DOOH network programmatically in line with their current process. Ensuring engaging with Market Media is a seamless process is a key priority for us and we’re pleased to be removing another friction point,” says Head of Product for Market Media, Blaine Hudson.
“It’s a huge unlock that allows agencies to get their clients in front of Kiwi consumers as they complete their shopping missions throughout our nationwide stores. Our partners are crucial to our success, and we thank The Trade Desk, Vistar and Hivestack for helping us bring this exciting opportunity to NZ.”
The programmatic inventory is available both via Market Media’s self-service platform, Zitcha, and also via the managed service offered to clients. If the brand is endemic then all performance data ladders up to a closed loop reporting of sales for the brand available in real time.
For ultimate accountability all screens are independently verified through a partnership with SeeDooh, the industry standard in DOOH verification.
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