November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Pixel Partners: Beats by Dre and Minecraft Collab on a Limited-Edition Drop

Digging deeper into gaming–and continuing to wrap its arms around chart-topping musicians–Beats by Dre debuted co-branded headphones with Minecraft, announced via a quirky animated video with an Imagine Dragons soundtrack. The short film, from Paris-based creative agency Golgotha, uses the single “Wake Up” from the Grammy Award-winning band’s new album for a fast-paced peek into…
Adweek Feed