Royal Wolf appoints global agency I.M.A

Australasian shipping container company Royal Wolf has partnered with global influencer marketing consultancy I.M.A to lead its strategy and creative work.

I.M.A will be in charge of all strategy, creative development, website experience, social media and sales tools, as well as a brand refresh to modernise Royal Wolf’s look and feel.

Jake Cush, Group Account Director, I.M.A said the team was thrilled to provide brand marketing support to fuel Royal Wolf’s ambitious growth plans across all aspects of the business.

“The client emphasised the need to address a complex stakeholder set, ranging from large manufacturers and construction companies, small businesses and DIY enthusiasts to major events and mining, so it’s a genuine challenge that our team will excel at.

“I.M.A’s deep expertise across all of these sectors will help us redefine the brands go-to-market approach enabling it to drive significant engagement for Royal Wolf.”

David Humphreys, GM Marketing, Royal Wolf says I.M.A has a proven track record of success in the B2B, technical and industrial sectors, creating campaigns that focus on increasing brand awareness and driving lead generation for its clients.

“We can’t wait to launch our first campaign which will give us a competitive edge in today’s volatile and fast paced market and will underscore our position as the leading provider of container solutions; and at the same time highlighting our diverse product range and services to our customers.

“We are looking forward to launching our first campaign to market,” he concluded.

Campaign development is expected to launch in market Q3, 2024 and will also seek to leverage Royal Wolf’s sponsorship of the New Zealand Highlanders.

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