December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Nike’s Olympics Ad Is an Ode to Unapologetic Winners

“Am I a bad person, tell me, am I?” actor Willem Dafoe, asks in the voiceover for Nike’s latest ad, as clips of elite athletes, including basketball forward LeBron James, runner Sha’Carri Richardson, Italian fencer Bebe Vio and tennis icon Serna Williams, flicker across the screen. “I have no empathy, I don’t respect you, I’m…
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