November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Can ID Bridging – The Foundation Of Our Space – Suddenly Be a Bad Thing?

The controversy regarding ID bridging in the bidstream can only be one of two things: confusion over how the ecosystem has evolved or overvigilance at the expense of publishers who are under attack like never before. The concept of ID bridging has long been the foundation of programmatic advertising. What is cookie matching but an […]

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