September 21, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Tasty’s Recipes Become Ready-to-Eat Meals With CookUnity

BuzzFeed’s recipe publisher, Tasty, is debuting a new foray into shoppable commerce through a partnership with premade meal delivery service CookUnity. The deal means Tasty’s audience can order prepared versions of recipes featured in its video content–which was co-created with CookUnity chefs–allowing viewers to skip the cooking step, testing out new flavors or cuisines before…
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