To Up-Level 2024 Holiday Campaigns, Take A Phygital Approach

Sure, it’s July. But as the 2024 holiday shopping season nears, using location intelligence allows businesses to integrate physical and digital experiences, creating a cohesive customer journey across both realms. By seamlessly bringing together data from customers’ physical movements and online interactions, retailers can personalize shopping journeys, optimize inventory management and enhance targeted marketing efforts. […]

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