Programmatic

How The Aftermath Of Apple’s ATT Prepares Us For User Choice In Chrome

When Google announced its plan to remove cookies from Chrome, whispers of an apocalypse echoed across the ad industry. Many feared this change would disrupt the $ 120 billion in ad spending that currently relies on cookies. Words like “demise” and “unprecedented” appeared in headlines.  And then Google surprised us with its latest announcement: Cookies are […]

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