Google’s Buy-Side Boss: ‘There Are Issues Preventing Us From Growing As An Industry’

AdExchanger |

Brad Bender will speak at AdExchanger’s upcoming Industry Preview conference on Jan. 17-18, 2018, at the Grand Hyatt New York. Google’s rallying cry for 2018? Better and possibly fewer ads. While that theory may seem counterintuitive for a company whose revenues come almost exclusively from advertising, rethinking the ad experience may mean recutting standard formats or reducingContinue reading »

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Google Hopes Industry Ad Standards Will Quash Bad Ads And Blockers

AdExchanger |

Google had always been eager to kill shoddy ad formats, because doing so would stall ad-blocker growth. At the same time, it didn’t want to be the judge and jury, so it needed a mechanism to do so. Enter the Coalition for Better Ads (CFBA), a non-profit founded by the IAB, ANA and 4A’s toContinue reading »

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Google’s Chrome Will Start Removing “Failing” Ads In February

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Google will launch the Chrome browser’s built-in ad-blocking service February 15 next year, the company said in a developer page update on Tuesday. The new Chrome ad blocker will be based on standards established by the Coalition for Better Ads (CFBA), and will be the default service for all Chrome browser users. Banned units includeContinue reading »

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