The 2024 Paris Summer Olympics are officially underway and if brands are smart, they’ll capitalize on the trending event by creating content that proactively (and authentically) engages their audiences. NBC Universal is planning to air 7,000 hours of coverage of the Games, with 5,000 hours available via its streaming platform Peacock. Back in 2020, more…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Poppi Will Advertise During Super Bowl 59
Here’s the Roundup for the Week Ending January 24
Progressive Insurance Will Not Return to Super Bowl After Last Year’s Overtime Ad