November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Southern Department Store Belk Is Building an Ad Business

Department store chain Belk is standing up an advertising business. The company is starting an ad arm called Belk Media Network that will sell ads to brands trying to reach the retailer’s shoppers. Belk is a regional department store chain with nearly 300 stores in 16 Southern states including Texas, Florida and Maryland. Belk competes…
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