Programmatic

High From California: Cannabis at the State Fair Breaks New Ground for Weed Industry

More than 100,000 people visited a first-of-its-kind pop-up shopping area and on-site consumption lounge at the recent California State Fair, breaking new mainstream ground for the cannabis industry and setting a trend that could spread across the country. The family-friendly festival, in its 170th year–featuring carnival rides, rock concerts, fried snacks and sweltering weather–was the…
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