There is a "significant strain" between clients and their agency partners, which is impacting the quality of the creative output,...
State
Caitlin Clark wore an Iowa jersey while breaking the NCAA women's basketball scoring record, but State Farm, Nike, Peacock and...
This fall, led by younger consumers, we saw Black Friday online spending reach an all-time high of $ 9.8 billion...
Over the next few months (and years), we’ll likely see the introduction of new state laws protecting consumer privacy. These...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: State Privacy Law Lab appeared first on...
Nudge began as a content marketing analytics startup after being spun out of a New Zealand-based agency in 2013. Founder...
When most people hear the words “like a good neighbor,” their mind immediately fills in the rest of the sentence...
Cathy Hackl and Lee Kebler are back for the second episode of TechMagic, the show that dives deep into the...
A brand doesn't need to air an ad during Kansas City Chiefs game to make a huge impact; it just...
After 12 years of working in – or adjacent to – the ad tech industry, I am coming to terms...