November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Here’s How Nike Is Reshuffling Its Marketing Division

Nike has overhauled its marketing division as it tries to revive sluggish sales, restore brand value and regain the creative edge that defined it for so long. In a previous ADWEEK story, we spoke to former Nike executives, people who have worked closely with the brand and other marketing experts about how the company stumbled…
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