December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

NewsPassID Is Building PMPs That Bypass Brand Safety Blockers

News publishers have found a way around brand safety barriers blocking them from ad budgets – if advertisers are willing to use their content taxonomy to buy ads. The Local Media Consortium (LMC) and its NewsPassID ad network on Tuesday launched a new content taxonomy for programmatic deals. Via a private marketplace (PMP), buyers can […]

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