Volkswagen Extends DDB’s Global Creative AOR Duties for 3 Years

Volkswagen is extending its contract with Omnicom agency DDB Worldwide as the carmaker’s global creative agency of record. The extended contract will last into 2027. The partnership between the carmaker and creative shop has lasted 65 years to date, with DDB behind VW’s classic “Lemon” and “Think Small” campaigns, both launched in 1959, and more…
Adweek Feed