Pead to represent Elizabeth Arden ANZ

Communications and PR agency Pead has won a competitive pitch process to work with beauty brand Elizabeth Arden, says Partner, Anna Farrera.

The agency is excited to represent the Australia New Zealand team, capitalising on its established reputation in beauty and wellness formed over more than 20 years.

“It’s fair to say our consumer team is obsessed when it comes to skincare and beauty – we’ve been ardent Arden fans for many years so it’s a privilege to be working with products that have stood the test of time,” says Farrera.

“We’re eager to use our expertise to create distinctive and engaging brand activity that resonates with kiwi consumers, leveraging Elizabeth Arden’s timeless strength and ingredient superiority, across skincare, cosmetics and fragrance.”

Carmen Coulter, Head of Marketing – Prestige Pacific, Elizabeth Arden ANZ, expressed her enthusiasm for the new partnership.

“We are delighted to partner with Pead, an agency that shares our passion for timeless beauty and excellence. We were particularly impressed with Pead’s creativity and strategic thinking during the pitch process.

“Elizabeth Arden values partners who understand our rich history, progressive approach and commitment to quality. Pead’s deep industry knowledge and innovative approach make them the perfect partner to represent us in New Zealand.”

In addition to Elizabeth Arden, Pead will also be representing Revlon’s broader fragrance collection. This includes celebrated brands such as Juicy Couture, Britney Spears, Christina Aguilera, and Elizabeth Taylor.

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