December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Meta Is Making a Major Change to How It Measures Ad Conversions

Meta is making a change to its advertising algorithm that will make the platform temporarily look like it’s performing worse for some advertisers. The change could raise ad prices but also increase advertisers’ trust in the fidelity of Meta’s ad systems, ADWEEK has learned. The change affects conversion campaigns, where a marketer wants someone to…
Adweek Feed