Ugg Rides the Wave of Its Comeback in First Global Campaign With AKQA

Amid a fashion comeback, Ugg showcases its place in the cultural zeitgeist in the first global campaign by its new creative agency AKQA. “Feels Like Ugg,” launching on Thursday, reveals the brand’s Fall/Winter line and builds on the brand’s platform that debuted in 2022. AKQA’s Los Angeles office, which opened last year under the creative…
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