Guinness Wants to Be Soccer Fans’ Favorite Beer As It Debuts Premier League Partnership

Guinness is kicking off the largest global campaign in its history to mark its debut as the official beer and non-alcoholic beer partner of the Premier League. In June, the Diageo-owned brand announced a four-year deal with England’s Premier League, after beating Heineken in a multimillion-pound bidding war to replace Budweiser as the official beer…
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