December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Paris Was a Marketing Warmup for Los Angeles Olympics and World Cup

Even as the Paralympics stretch the Paris Olympics hosting duties into September, Olympic brand sponsors are training for the next Games. From ratings to sponsorships, the 2024 Summer Olympics were already the gold standard. The International Olympic Committee is on track to reach its $ 1.34 billion sponsorship revenue goal, according to research firm Ampere Analysis….
Adweek Feed