Rainbow’s End picks Mango for comms

Rainbow’s End Theme Park has appointed Mango Aotearoa to help them promote ‘New Zealand’s most thrilling day out’. 

After winning a competitive pitch, Mango is partnering with the leadership team to deliver integrated PR and social communications, designed to promote New Zealand’s best (and only) theme park. 

Rainbow’s End CEO Susan Mudie says Mango will work with her team to promote “the biggest and best rides and attractions in town”.  

“Mango really impressed us with their fresh, fun ideas and creative strategy. Our communication strategy is designed to attract new visitors to the park as well as rekindling nostalgia for those who haven’t been since childhood, inviting them to bring their own families and create new memories.”

Mango is thrilled to be working with such a well known New Zealand venue. “Many of us remember the excitement of a day out at Rainbow’s End and all have a favourite ride or attraction.  We can’t wait to share this sense of joy with more people.  And we’re already planning a Mango day out!,” Sean Brown, Mango’s Managing Director, says.  

Rainbow’s End hosts almost half a million people every year. The Park opened on 7.5 hectares of land in Manukau, South Auckland, in 1982 with the goal of providing fun and joy to Kiwis and visitors.

The Park has 21 rides and attractions, including the Stratosfear and guest favourites such as the Log Flume, Gold Rush and Dodgems which have all been refurbished and rethemed in recent years.

Murdie says, “We’ve got a lot to share in the next two years and we’re pleased to have an energetic comms agency like Mango along for the ride.”

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