AUCKLAND, Today: TBWA\NZ have just launched a fresh campaign that highlights the incredible transformation that happens when Anchor’s culinary range meets your cooking.
For generations, Anchor cream, cream cheese, and sour cream have been essentials in Kiwi fridges. The MAKE AMAZING campaign brings attention to how these fresh ingredients can turn a ‘meh’ meal into something amazing.
Imagine elevating your midweek mushroom pasta with a generous splash of cream, crafting heavenly nachos with sour cream, or transforming a basic bagel into a dream with loads of cream cheese.
Lucy Bailey, Group Marketing Manager, Fonterra Brands New Zealand, says, “This campaign really speaks to how our culinary range can effortlessly elevate the meals you’re already preparing.
“This campaign really speaks to how our culinary range can effortlessly elevate the meals you’re already preparing.” – Lucy Bailey
“MAKE AMAZING is all about those simple, transformative moments in the kitchen that turn the everyday into something extraordinary, even on the busiest days.”
The campaign, created by TBWA\NZ and brought to life by Sacha Stejko and IDC, captures the magic that happens when home cooks add a bit of ‘amazing’ to their meals. Radio commercials, created at Franklin Road Studios, were voiced by Rupert Degas and directed by Shane Taipari and Jon Cooper.
Shane Bradnick, CCO of TBWA\NZ, adds, “Anchor is about as iconic as a food brand can get in New Zealand. MAKE AMAZING lets us showcase the Anchor culinary range, with a sense of humour that invites the casual home cook to give it a try.”
The campaign will be visible across Out of Home, AV, radio, digital, and social media platforms.
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