US supplement brand hires Motion Sickness

US plant-based supplement brand Ora has appointed Motion Sickness as its lead creative and strategic agency of record.

Ora’s nutrition products have built a strong reputation globally with its sourcing of powerful ingredients, incredible taste, and market-leading testing/quality standards, even catching the eye of Hailey Bieber, PopSugar and Shark Tank. After some solid years of growth, founders Will Smelko & Erica Bryers started searching for an agency to take their brand to the next level.

“We were hooked on Motion Sickness after hearing rave reviews from friends in New Zealand who had seen their work up close. But what really melted our hearts was their butter sculpture ad for Big Save. That was impossible to ignore,” says Smelko.

“When we dug into their portfolio, it was love at first sight for our entire team. The unique and memorable creative, combined with their strategic approach, made it clear that Motion Sickness was the perfect match for our brand.”

Bryers says Motion Sickness’ bold strategic and creative approach to getting brands noticed attracted them to the agency.

“Our ambitions are sky-high. We want to grow our sales like a rocket ship and leave a lasting legacy that shakes up a multi-billion-dollar industry. We have stories to tell, and we’re not holding back—our goal is to educate, inspire, entertain, and communicate in a way that’s anything but boring. Motion Sickness gets it, and we know they’ll help us create a brand that stands out from the noise. We want to disrupt an industry filled with fluff and false promises and bring substance, humour, and a whole lot of life back into it.”

Motion Sickness Executive Creative Director Sam Stutchbury says this is the agency’s first American-based lead agency role and the team is excited to take on the scale of the US (and beyond) with a brand like Ora.

“The supplement market is very crowded, particularly in the States, so we will be taking a bold approach in helping this brand achieve global domination. To be honest, I was immediately jealous when they revealed they made it onto Shark Tank – a failed boyhood dream of mine. We might not be good enough to make it onto the show ourselves, but we’re happy to be making ads for someone who has.”

The chemistry fit also was important to the agency.

“The first meeting with potential new clients is always telling. You either leave thinking, ‘This is going to be hard work,’ or ‘This is going to be hard work, and really fun.’ It was the latter. Erica and Will are very smart people, and we could already feel the collaboration after the first few minutes of our creds meeting. Brand strategy and some identity work had already begun, and we can’t wait to start making something special,” Stuchbury adds.

The agency plans to launch brand work for Ora globally later in the year, kicking off a long-term partnership.

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