November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Chilled for All Eternity: Liquid Death and Yeti Auction a Casket Cooler

Since presentation is everything, Liquid Death has displayed its canned beverages in a converted coffin for years now, mostly at trade shows and other events. It always seemed shockingly fitting, especially because the creepy cooler was a DIY project built on a shoestring budget, in line with the brand’s in-your-face attitude. That container, though a…
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