The Olympics are a global sporting event that celebrates the pinnacle of humanity's physical prowess. More and more, they're also...
Month: August 2024
Artificial intelligence startup ScalePost is helping firms like Perplexity--which announced its publisher revenue share program July 30--curry favor with publishers...
Google's defeat in a landmark U.S. search antitrust trial could significantly alter the search industry if its appeal fails--a process...
Reddit’s investments in its ad platform are paying off, big time. But it’s still got a long way to go...
It's been 12 months since Flower Shop opened its doors to the world from an old florist unit on New...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. C(heap) TV When Netflix introduced ads in 2022,...
A rare Olympic pin is "viraling" its way around the internet, fast becoming one of the more talked about and...
It’s widely accepted that last-click attribution is flawed. While publicly it’s much derided, however, privately it shows no sign of...
TelevisaUnivision is the latest broadcaster to finish upfront talks. According to a source familiar with the matter, the Spanish-language media...
AUCKLAND, Today: Specsavers has appointed EssenceMediacom, part of GroupM, as its media agency in Australia and New Zealand. This decision...