Athletes aren’t the only ones competing during the Paris Olympics. Advertisers are bidding to reach tens of millions of viewers...
Month: August 2024
AUCKLAND, Today: Following back-to-back Cannes Grand Prix wins, Colenso is boosting their creative team with the addition of Kelly France...
Toilet paper advertising seems to be having a renaissance. The latest addition to the canon is a catchy song from...
Roku announced an integration with The Trade Desk’s UID 2.0 identifier to attract new buyers and increase monetization per account...
SYDNEY, Today: Crave Global, a cultural movement agency, just nabbed a top prize at the Mumbrella Awards. The agency won...
A few days into the 2024 Paris Olympics, The Trade Desk has shared new statistics with buyers that showcase the...
AUCKLAND, Today: Beef + Lamb New Zealand has teamed up with the New Zealand Olympic Team, and BCG2 has crafted...
Following a star-studded event in May, Disney has wrapped its upfront negotiations. The entertainment media company saw the overall revenue...
Many brand operators feel like they need good general guidelines for attribution. Plus, what’s stepping retail media standardization? The post...
As Vice President Kamala Harris inches toward securing the Democratic nomination for the nation's top office, both parties are pouring...