New push for SMEs to Make People their Superpower

AUCKLAND, Friday: Smartly, the Kiwi-owned payroll platform trusted by 22,000 businesses, recently expanded into HR with a new People Management add-on. Now, small and medium businesses can manage payroll and people administration seamlessly.

To boost awareness, Smartly teamed up with Wellington’s boutique creative company HOOF for a full campaign, from strategy to production. HOOF founder Erik Hay directed the films.

Erik Hay shared, “HOOF is just me, really, so I’m fortunate to have a remarkable stable of fellow Wellington-based independents that I can lean on and learn from.

“I want to thank Smartly for trusting us to get the job done, and for trusting me to direct the films. We wanted to create something charming and distinctly Kiwi. I think we’ve hit the mark.” – Erik Hay

“I want to thank Smartly for trusting us to get the job done, and for trusting me to direct the films. We wanted to create something charming and distinctly Kiwi. I think we’ve hit the mark.”

The campaign features two 30-second spots, 15-second and 6-second ads, audio ads, digital banners, and social media content.

CREDITS

Chief Executive Officer, Smartly: Melissa Cheals
Head of Marketing & Growth, Smartly: Sarah Garvin

Agency: HOOF Creative, Erik Hay

Media: Atlas Digital

Production: Good Luck, Louise de Groen
DOP and Photography: Steven Boniface
Editing + VFX: Oliver Stent
Music: Tane Upjohn-Beatson
Sound Design & Mix: Radiate Studios, David Liversidge
Colourist: Pete Ritchie
Casting: Rachel Bullock

Storyboards: Thomas Fink-Jensen
1st AC: Andreas Mahn
Locations: David Goldthorpe
Lighting: Alex McKenna
Wardrobe: Daisy Marcuzzi
Hair & Makeup: Amy McLennan
Sound Recording: Joel Anscombe-Smith