Filmmaking community for rangatahi embraces new name and fresh branding

The Outlook for Someday, a community for rangatahi filmmakers in Aotearoa, has unveiled a new name and fresh branding.

Now known as Day One Hāpai te Haeata, the supportive network provides tools, guidance and opportunities for rangatahi to share their stories on screen.

With a focus on uplifting and amplifying youth voices in the film industry, the Day One initiative has supported many young and emerging filmmakers over the past 17 years, many of whom have progressed to successful careers, including producer Angela Cudd (Uproar), producer Micah Winiata (Faint of Heart), and writer Mia Maramara (Grafted).

Day One Director Anna Duckworth comments on the fresh name and look: “We received incredible input from young people about what The Outlook for Someday needed. In those sessions the new name Day One was a clear stand-out. It’s not something in the future, it’s not tomorrow. It’s Day One. It’s now.

“You can also have many Day Ones on a project – Day One dreaming-up an idea, Day One on-set and Day One of festival distribution. We believe the name is inclusive to individuals at many different stages of their filmmaking journeys.”

Day One Hāpai te Haeata partnered with Tāmaki Makaurau-based creative agency Curative to lead the rebrand, with a mission to evolve and reflect the energy, optimism and vitality of the young people it supports in their filmmaking endeavours.

Duckworth chose Curative because of their kaupapa of working to inspire social change and to address inequity and injustice. Curative worked with academic Hēmi Kelly (Ngāti Maniapoto, Ngāti Tahu-Ngāti Whāoa), who gifted Day One its Māori name Hāpai te Haeata, which refers to when dawn breaks.

Day One Hāpai te Haeata is committed to fostering creativity and connection among storytellers, and offers a range of measures tailored to suit the needs of each individual, whether they are stepping into the film sector for the first time or looking to advance their skills in filmmaking. Feedback from those currently in this year’s programme include the initiative’s inclusiveness, accessibility and focus on diversity.

Day One Hāpai te Haeata received funding towards this evolution from the Ministry of Culture of Heritage, Vista Foundation and Auckland Council.

The Day One Hāpai te Haeata initiative will premiere eight short films from young filmmakers at the Hollywood Avondale on September 3rd, before publishing them online to RNZ, Whakaata Māori and the Day One website on September 4th.

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