November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Travis Kelce Effect Rewrites Playbook for NFL Kickoff Ads

Travis Kelce and manager Aaron Eanes had a plan for 2023 to bring on a bunch of brand partners, showcase his abilities as a pitchman, and prove that brands were better off having him on their team. Taylor Swift, a third Super Bowl title for his Kansas City Chiefs, and an ever-expanding audience for his…
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