TUX jingle returns for brand’s 70th birthday

Iconic Kiwi dog food brand TUX is bringing up its 70th birthday in style, with a clothing collab and the return of a classic tune.

To celebrate seven decades of keeping our dogs fueled and ready for action, TUX has brought back its iconic advertising jingle from the 90s.

Through the decades, Kiwis have been singing along to the tune as they feed their dogs TUX to keep them ‘fit as a fiddle and sharp as a knife’. Now they can continue to do so via the new TUX TV ad, that tells the story of a small but brave city dog’s eventful first day on the farm.

Legendary musician and composer Murray Grindlay, who wrote the original TUX jingle in the 1990s says, “I’ve written many jingles in my time, but this is easily a favourite. I wanted to give a nod to the Kiwi man’s best friend – the humble farm dog. Their days are busy and full on, and TUX is the perfect fuel to keep them nourished and well-fed.

“I’m so pleased the song had such an impact and is making a return, because now ‘at the end of the day, when the sky turns red, Kiwi dogs everywhere are well-fed’ by TUX.”

To continue the celebrations, TUX has partnered with another Kiwi brand, Mr Vintage, to produce a limited-edition range of birthday merchandise.

The line will include t-shirts, bucket hats, surf caps, sweatshirts and tote bags, all sporting the familiar TUX logo, and featuring snippets from the jingle.

Nestlé Purina New Zealand Head of Marketing Mark White says, ”70 years of fuelling dogs across New Zealand is a huge milestone! Our TUX birthday merch and nostalgic advertising jingle is set to have Kiwi dog lovers singing along while spending time with their furry friends.”

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