Programmatic

Former Google Ad Exec Testifies Its Ad Operations Resisted Innovation And Its Ad Server Team Was ‘Lazy And Slow’

A former Google advertising executive testified in the US antitrust case against Google, painting a picture of a company where it can be difficult to make change. The Department of Justice is trying to prove that Google’s ad business is a monopoly with tools that control how both advertisers and publishers buy and sell digital…
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