Programmatic

To Cure What Ails Digital Advertising, Marketers And Publishers Must Get Back To Basics

Albert Thompson will be speaking at AdExchanger’s Programmatic I/O conference on Sept. 24-25 in New York City. Click here to register. The rise of attention metrics heralds digital marketing’s long-overdue pivot back to basic human behavior, says Albert Thompson, Managing Director, Digital, at the ad agency Walton Isaacson, and a buy-side veteran with more than […]

The post To Cure What Ails Digital Advertising, Marketers And Publishers Must Get Back To Basics appeared first on AdExchanger.

AdExchanger