MediaWorks and Stuff team up for epic summer festivals in Canterbury

AUCKLAND, Today: MediaWorks and Stuff are excited to announce their latest media partnership with Team Event Ltd to promote an incredible lineup of summer festivals in Canterbury.

Starting this December, Team Event Ltd will bring a series of top-tier events to The Garden City, including Electric Avenue, The Great Kiwi Beer Festival, South Island Wine & Food Festival, Nostalgia, and Live In The Park.

MediaWorks Head of Partnerships, Briana Lonsdale, shared, “We are delighted to welcome back the entire Team Event portfolio for the upcoming summer festival season. With the power and diversity of MediaWorks brands, there is an organic and authentic alignment with our shared audiences.

“Our stations’ content and music programming enable us to talk directly to Team Event’s core consumers, providing the best possible outcome for driving ticket sales and increasing audience reach.”

“We are delighted to welcome back the entire Team Event portfolio for the upcoming summer festival season.” – Briana Lonsdale

Electric Avenue, announced just last week, is already expected to sell out fast. Featuring a massive lineup with The Prodigy, Chase & Status, Empire of The Sun, Rudim3ntal, Wilkinson, The Kooks, and more, it’s set to be a summer highlight.

Callam Mitchell, Director of Team Event, commented: “Thanks to the creativity of MediaWorks brands like The Edge and George FM, we saw 30,000 full weekend passes sold in the presale for Electric Avenue. The support from the MediaWorks and Stuff teams has been outstanding.”

The partnership combines Stuff’s vast digital, print, and on-demand audio reach of 3.4 million Kiwis monthly with MediaWorks’ 2.44 million weekly radio listeners, giving these festivals unbeatable exposure across the country.

Matt Headland, Stuff Brand Connections Managing Director, said, “Kiwis will be flocking to Christchurch for these premium events, and we are stoked that Stuff and our Christchurch-based masthead The Press can support MediaWorks and Team Event to make them unmissable and unforgettable.”