Programmatic

Publicis Groupe to Acquire Retail Media Agency Mars United Commerce

Publicis Groupe has entered into an agreement to buy Mars United Commerce, one of the largest independent agencies specializing in retail media. According to Publicis, the acquisition of United Mars Commerce will help brands through all aspects of retail media, from planning, buying ads, and tracking sales from campaigns. Mars United Commerce works with moreā€¦
Adweek Feed