ThinkTV NZ taps Jacqueline Freeman for GM role

AUCKLAND, Today: Jacqueline Freeman has been appointed General Manager – Communications at ThinkTV New Zealand. She brings extensive leadership experience from roles at NZME, Stuff Media, and various top agencies.

Her background includes being Chief Revenue Officer at a leading software company and agency roles like Group Account Director at AdWorks and Executive Director at Ogilvy New Zealand.

ThinkTV, owned by TVNZ, Sky TV, and Warner Bros, promotes the power of television and BVOD services within the marketing and advertising community.

ThinkTV’s Chair, James Hole, said the appointment demonstrates all three broadcasters’ commitment to supporting a dynamic and fast-evolving television industry through ThinkTV.

“I’m really excited to be joining ThinkTV and play a role in helping Broadcasters share their story with advertisers and agencies.” – Jacqueline Freeman

“ThinkTV is excited to have such an exceptional operator lead our organisation. Jacqueline brings a wealth of experience to the role. Importantly, she has a deep understanding of what marketers and advertisers need to know about connecting with audiences having been in their shoes herself. We know she is the perfect person to take our message to market,” said Hole.

In her new role, Jacqueline will be the television industry’s spokesperson, providing advertisers with data-driven insights on the effectiveness of free-to-air, BVOD, and subscription television.

Jacqueline Freeman said, “I’m really excited to be joining ThinkTV and play a role in helping Broadcasters share their story with advertisers and agencies. The media landscape is evolving and there is more pressure than ever before on marketers to make the best decision for brands.

“I’m looking forward to working alongside the television family building on its strength and mana with its key stakeholders.”

Jacqueline officially joins ThinkTV on 17 September 2024.