Ikea Recruited ‘Sleepfluencers’ to Turn Windows into Ad Space

Ikea understands the value of both creative advertising and a good night’s sleep. The brand combined the two aims in a novel campaign by Swedish agency Akestam Holst NoA. Earlier this year, the retailer held an open call for “sleepfluencers” who could apply to receive free roller blinds to darken their bedrooms while they dozed….
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