MediaWorks announces its 92nd digital site

MediaWorks has unveiled its latest billboard upgrade at the intersection of Nelson Street and Cook Street in central Auckland, where the previously static site has been transformed with a 5.8m x 4.8m Daktronics digital screen.

Located on a key traffic route that captures vehicles from the Southern, Western, and Northern Motorways as they enter the CBD, this intersection sees heavy vehicle traffic seven days a week throughout the year.

MediaWorks CEO of Outdoor Mike Watkins highlighted that this upgrade aligns with the company’s strategy of digitising premium locations.

“105 Nelson Street has long been a favourite among our clients, and this digital enhancement makes it even more attractive. With this investment, we’re offering more advertisers the chance to leverage this prime location with the benefits that digital large format billboards offer.

“Nelson Street is our 92nd digital site and we have a strong pipeline of developments and screen upgrades planned that will continue to drive the MediaWorks quality proposition.”

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